bicy is a bicycle rental company throughout Israel and especially in Tel Aviv.
It encourages cycling and integrates an app for sports activity with cycling. It shows you where the bike positions are closest to you.
Navigate to them and tell you at any given moment how many minutes you have left until reaching the bike and how many bikes remain in position.
The challenge is to build a convenient application for BICY that will broadcast bicycle use to all ages.
But the target market is mainly for people who work in Tel Aviv and need a solution to the city's traffic jams.
An app that can book bikes for a specific time and allows you to navigate to both your bike and your track to reach your destination.